Overture or as it is now known "Yahoo" was the original inventor of the P4P or Pay for Performance principle. Overture noticed that the internet was quickly becoming the easiest and most suitable method to shop and advertising would be at an all time high because of the numerous businesses in the field attracting website visitors.
To get a visitor to visit your website rather than other websites, it must be very noticeable. Placing ads that will direct possible customers to your site will assist in an increase in hits to your site as well as improving your sales. Yahoo offers a service that places a company's ad or sites in their sites that will be shown when accurate keywords are entered.
Yahoo's offer helps to increase traffic by making more people aware by allowing them to view your site and your products. So even with a minimal percentage of successful sales, this could lead to substantial increase in your sales figures for your company.
Receiving a considerable and consistent flow of website hits is every company's objective. Website visitors are potentially the life line of your internet based business.
Yahoo/Overture use the same standards as Google's Adwords. They are alike in that they use keywords or keyword phrases to establish which ads to show per search. The search engine will provide the results in a page. On the right hand side of the page, you'll notice selected ads that have paid for their ads to be seen when certain keywords or keyword phrases are used.
Let's say for example you run a car parts retailer wholesale website. You would need to select keywords like Honda Accord that will trigger or prompt your ads to be viewed in the page when the keyword is entered.
You will be expected to pay for using this service. There are various ways Yahoo/Overture can charge you. It could be per the number of Keywords or Keyword phrases your ad uses or how many times your ad is clicked on. Other offers could be having your ad viewed in other third party websites.
It's a marketing tactic that will boost your website visitors, increasing sales and resulting in profit, which inturn makes your investment to advertise a wise one.
Bob Cotto has over 35 years experience in Senior Sales and Marketing Management positions with a variety of companies, such as We The People (largest legal document preparation franchise in US), IRM (retirement planning company for educators), Live Marketing (leading international trade show marketing company), Cigna Securities (broker dealer arm for insurance giant) and many others. For each of these companies, he's led the sales and marketing teams to triple digit record breaking growth year after year. If there's one thing he understands, its business. And that's why he KNOWS that the Ultimate Business In A Box has everything you'll need to succeed.
Article Source: http://EzineArticles.com/?expert=Bob_Cotto
