Link building and Link popularity are interrelated. If your website has to be popular, there should be sufficient number of inbound and outbound links that make your content ‘rich’. Not to forget, these links should have valuable content in them.
Link popularity is decided by the number of inbound links to your website. However, it is not just the number of links that makes your website appealing. Rather, it is the quality of your content that makes the links as well as your website popular. Try to follow the guidelines given below before linking your website with others.
• Try to get inbound links from the sites that are related to your website. It is not only important from the business perspective of the link that is directed to your site, but also important on the perspective of the search engine optimization of your website. Anyone who wishes to get connected to a particular link will ensure that the linked website has quality content in it. From the perspective of Search Engine Optimization (SEO), if a website has got irrelevant inbound links, it will be assumed as a spam website, and will be penalized by the search engines either by reducing the indexing of the concerned website or by removing it permanently from the search engine database.
• Try to get valuable links. Links from popular websites, though less in number, will improve the traffic to your website. Remember it is not the number that matters; rather it is the quality and flow of the traffic. Having more inbound links will again reduce the optimization value of the website. Thus it is better to have four or five links from the popular sites rather than having 20-30 links from other common websites.
Link exchange is another strategic move in bringing link popularity. You may exchange your website’s link in return to the inbound link you are receiving. Thus it would bring mutual benefits to each website. It is, therefore, important to develop your website in a particular manner that suits the requirements of the linked website. It may be a very difficult task to develop contents in the websites according to the diversified contents of the linked website. But it is important to remember that the purpose of doing so is to ensure the smooth traffic for the websites involved, and so you cannot ignore the value of the contents.
There are some systematic ways to select the appropriate links for a website. One easy way to do is to take the help of the search engines. Type in your keywords and search the page for the website links that have similar contents that you already have. Try to associate with these websites. It may be difficult as most of them are your competitors. You may try to sort out certain areas of activity that doesn’t affect both of your business and make a link related to that. Or else, you may try to link with other such websites who do not get affected by linking with you.
As every website gets mutual benefits by linking with each other, getting a right partner for website linking is not very difficult.
Labels: Build Links
