1. Use the most important, meaningful keywords in your site's title tag (such as your product name) as opposed to "Welcome to company.com.
2. Search engines love text, so make sure your site includes text - preferably 250 words of text on each page.
3. Make sure you understand your audience's keyword query behavior. Dig deep and spend the time necessary to understand the words your audience is using to search.
4. Don't try to trick the search engines by loading your site with irrelevant keywords that have nothing to do with the content on your site.
5. Do not allow the most important keywords to be contained in the graphics (substitute formatted HTML text for graphics.
6. Know that links are king! All search engines consider citation mapping (the number of links that point at your web site) as critical to your ability to obtain a top 10 ranking.
7. To ensure that search engine spiders properly index your site, be as descriptive as possible in your product copy.
8. Regardless of your website's objective, be sure your site reads well in the eyes of your customer.
9. Track traffic to our site and conversions, then use that information to tweak your SEO strategy as needed.
10. View SEO as a long term strategy that is integrated with your overall advertising mission, rather then as a quick fix to your web site challenges.
Labels: SEO Tips
