Search Engine Optimization SEO

Social bookmarking is one of the modern approaches to improve Search Engine Optimization (SEO). The social bookmarking sites help to gain one-way links to a website and thus improve the optimization of the websites.

Incoming links offer a lot of scope for website optimization. As opposed to the reciprocal linking method, one-way linking benefits the websites a lot. In fact, Google penalizes the websites if they contain more reciprocal links by calling it link farm. This may be applicable to popular websites that have got link exchanges with other popular websites. In short, too much link exchange invites risk for the websites.

The social bookmarking is a boon to websites as it helps the websites to gain one-way links free of cost and without exchanging anything in return to the websites. It is an organic method of website optimization, and it does not have any threats from any search engines.

Let us analyze how the social bookmarking sites work. There are a number of social bookmarking sites, the most popular among them are the del.icio.us, ma.gnolia.com, simpy.com, etc. The first step to join them is to sign up and install their bookmarking icons on your browser. After installing them, bookmark the webpages of your website that you need to get bookmarked. Ideally, webmasters include links to all the pages of their websites in the bookmarking sites. Thus you will be able to create URLs in the bookmarking sites that contain the links to all your website pages.

Once the URLs are created in the bookmarking sites, submit them to major search engines including Google, Yahoo, and MSN. You may place then place links to those URLs from your website or from other websites such as the blog sites. You may use the article directory service in which you will submit hundreds of articles where you will add these links.

When the search engines index these URLs from the social bookmarking sites, naturally, the page ranking of your website will get increased. Additionally, the incoming links from the other sites such as the blog sites or article directories will accelerate the process of page ranking of your website.

It is not easy to define the exact process how the search engines rank the websites. Different search engines have different algorithm, and the method acceptable to one may not be relevant to the other. However, it has been found that the effect produced by the social bookmarking of a webpage, doe not, in any way decelerate the traffic to the website.

Social bookmarking thus allows the websites to create one-way links to it. The one-way links, as opposed to the reciprocal links, are acceptable to all search engines. Reciprocal links that were once acceptable by Google has now been discarded as the mere gimmicks to attract the search engine spiders.

The social bookmarking sites are becoming popular because of their enriched contents. Thus the websites that have got links to these sites will benefit from their popularity.