Getting into any type of business requires some type of capital. To make money requires money as well but it does not necessarily have to be your money. You can use what most refer to as OPM, other people's money. However, with the versatility the internet offers, there are many ways you can optimize the potential of your site or business in generating traffic. The money generate from that monetized site can be used to fund your business.
While there are ways to jumpstart your traffic flows, many sites don't have the resources that either well established or knowledgeable marketers know to generate more traffic for your site. Well, you don't have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance work smart and research to generate more traffic for your site. Notice I did not say work hard. My feeling is that if you are passionate about your business, hobby, or whatever, doing what it takes to see it succeed is not considered work in the general meaning of the word.
How sweet it is to have more traffic for your site without spending a single cent. Now it's a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. To be honest, because you can generate traffic for free, it is going to take some time to see the fruits of your labor. Of course your chances are better and almost instant by paying for your advertisements, but at least you get a fighting chance with some of these free methods I'm about to tell you.
Free traffic tip number one: Take advantage of online forums and online communities. The great thing about forums and online communities are that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things relating to the niche that you represent or are interested in. Another great advantage is that you know what you are getting into and you will be prepared.
With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject. Your knowledge display will instantly make you the subject matter expert. You automatically start building a reputation and trust with the people you are interacting with.
Free traffic tip number two: You can also make use of newsletters by providing a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.
Free traffic tip number three: Link trading with other sites. You don't have to spend a cent. All you have to do is reach an agreement with another webmaster. Both sites can benefit from such an agreement. Every visitor that goes to the linked site could potentially bring traffic to the linking site thereby increasing your traffic. This works well especially when both sites feature the same niche.
Free traffic tip number four: Write articles that entertain or educate people that have interest in your product or niche. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good content to others will not only provide readership, but backlinks to your site. If your articles are compelling enough, you will have people wanting to know more and follow your link back to your site. So, include a link or a brief description of your company with the article.
Write good content for your site. Search engines algorithms track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that content should be posted by a professional writer. You could your own content but it must be of value that is entertaining as well as informational.
All of these methods as well as others can be used to drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without paying monetarily for it.
Website optimization is the process of improving the visibility of a website in the Search Engine Result Page (SERP). Website optimization, better known as Search Engine Optimization (SEO), adheres to the basic principle of giving content-based relevance to a website among the pool of websites.
Optimizing a website involves a series of processes by which the website acquires proper indexing in the database of the search engines, and thus gets ranked to the topmost position in the SERP.
Meta Tags are one of the methods used in optimizing the web page. Though not common nowadays in many of the search engines, Meta Tags still are used in the search process by certain search engines. Meta Tags are mainly used to display the brief description of a web page after the search result. Proper use of Meta Tags, thus will improve the optimization of the website.
The keyword as well as the content of the website is of prime importance to the optimization of the website. Each page should have at least 200 words with at least 4-5 repetitions of the keywords in it in proper logical order. The keyword density (number of keywords/word count) has to be in compliance with the search engine criteria. Illogical repetitions of the keywords, thus, will have a negative impact on the optimization. It is better to include one keyword in one paragraph, following the logical sequence of the matter.
Hyperlinks can improve the performance of the website. Having more relevant text links in a website enables the search engines to tag them according to the text contained in the links. It is therefore important to include the text links that have used the keywords in the link title and the related description.
Connected links enhance the page ranking. There are various partner programs available to direct other website to yours. If your website is identified as the best redirected website, it improves the page ranking of your website. If the directing websites are popular, there are more chances to improve your page ranking. However, make sure that you adhere to the search engine criteria for the same. For example, if all links from a number of websites are directing to a single page of your website, irrespective of the inappropriate content in the page, it will be assumed as ’spam’ and ignored by the search engine.
There are certain contents that are hostile to the search engine crawlers. These include the JavaScript navigators, Flash images, Forms, and Dynamic URLs. The search engines do not identify JavaScript and Flash navigations. Therefore pages that contain these features should not be given for optimization. However, in inevitable situations, you may use them by adding appropriate Meta Tags and text contents.
Pages containing Dynamic URLs and Forms face the same problems. A form page or a dynamic page, is therefore, not recommended for website optimization. However, the problem with the frames can be solved to an extent by including a ‘no-frame’ section in the frameset. Try to include the Meta Tags and maximum number of hyperlinks that will help the page to get indexed even in the presence of a form in it.
Though it is difficult to get an excellent rank in the Search Engines, you may achieve a decent result by following these thumb rules.
